Chief Marketing Officer (CMO) - New & Used Car Business (Medan)

Mandiri Andalan Utama is seeking a dynamic and results-driven Chief Marketing Officer (CMO) to lead our New & Used Car Business in Medan, Sumatera Utara. This is a unique opportunity to shape the marketing strategy for a growing auto dealership chain, leveraging your expertise to drive sales and brand loyalty. As the CMO, you'll be responsible for crafting and executing marketing campaigns that resonate with our diverse customer base, from first-time car buyers to seasoned used car enthusiasts.

At Mandiri Andalan Utama, you'll work alongside a talented team of marketers, sales professionals, and automotive experts to create a compelling customer experience. Our Medan location offers a dynamic market with a strong demand for quality vehicles, and we're looking for a CMO who can bring fresh ideas and a data-driven approach to our marketing efforts. With a focus on digital marketing, social media, and traditional advertising, you'll have the chance to build and grow our brand in this rapidly evolving industry.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive marketing strategies to drive sales and brand awareness for our new and used car business in Medan.
• Oversee digital marketing efforts, including SEO, SEM, and social media campaigns, to attract and engage our target audience.
• Manage and optimize our advertising budget across various channels, including online platforms, print media, and out-of-home advertising.
• Collaborate with the sales team to identify and pursue new business opportunities, leveraging your marketing expertise to close deals.
• Monitor and analyze marketing performance metrics, using data to make informed decisions and continuously improve our marketing efforts.
• Stay up-to-date with industry trends, competitor activities, and emerging technologies to ensure our marketing strategies remain relevant and effective.
• Build and maintain strong relationships with key industry stakeholders, including suppliers, partners, and local influencers.
• Lead and mentor the marketing team, fostering a culture of innovation, creativity, and continuous learning.

🎓 Kualifikasi & Syarat

• Proven experience as a Chief Marketing Officer or equivalent role in the automotive industry, with a strong track record of success in driving sales and brand growth.
• Deep understanding of the Indonesian automotive market, including consumer preferences, trends, and competitive landscape.
• Excellent knowledge of digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, and SEO tools like Ahrefs or SEMrush.
• Strong analytical skills and the ability to interpret and act on data-driven insights to optimize marketing performance.
• Proactive and strategic thinker with the ability to develop and execute innovative marketing campaigns that deliver results.
• Excellent communication and leadership skills, with the ability to inspire and motivate the marketing team.
• Fluency in both written and spoken Indonesian, with the ability to communicate effectively with stakeholders at all levels.
• Bachelor's degree in Marketing, Business Administration, or a related field.

🛠️ Keahlian

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